University Communications & Marketing

University Communications and Marketing (UCM) leads the charge in promoting 麻豆社区 Pembroke to prospective students, alumni and the broader community. Our team is dedicated to building and maintaining a strong, consistent brand that reflects the university鈥檚 mission, values and unique identity. Through strategic messaging, creative services, media outreach and digital content, we help tell 麻豆社区P鈥檚 story across multiple platforms. UCM also ensures that all marketing and communication efforts align with university standards and brand guidelines, fostering a unified voice and visual identity across campus.

The 麻豆社区P Brand

Through strategic media outreach and community engagement, UCM works to share 麻豆社区P鈥檚 story, foster positive relationships and amplify the university鈥檚 message across all platforms.

In addition, UCM:

manages licensing program
manages media relationships
promotes positive community interaction through community relationships
coordinates university chamber memberships
supports the university's Board of Visitors
maintains 麻豆社区P's online presence, including social media
provides news and photo coverage of campus events
creates all marketing and brand assets
develops university videos
manages emergency communications, including the Emergency Information Hotline and system
develops and coordinates advertising
ensures brand development and compliance
provides cultural and educational opportunities through the
Givens Performing Arts Center (GPAC)

students in front of BraveNation banner 麻豆社区 Pembroke campus

Marketing & Advertising

At 麻豆社区P, UCM strategically manages all university-wide advertising efforts. Led by the chief communications and marketing officer (CCMO), the team develops and implements an annual advertising plan designed to elevate the university鈥檚 visibility and attract prospective students.

In addition to traditional advertising, UCM oversees various social media and digital marketing initiatives to ensure consistent and compelling messaging.

Departmental Marketing Support
Academic and administrative departments interested in promoting specific programs or events are encouraged to collaborate with UCM. The CCMO will provide expert guidance on the most effective strategies and coordinate any advertising placements. Please note that while strategic support is provided, individual departments are responsible for covering associated costs.

To maintain brand integrity and ensure alignment with university standards, all advertisements and promotional materials 鈥� regardless of origin 鈥� must be reviewed and approved by the CCMO or the assistant director before publication. To request UCM services or approval, please submit a request using the form below.

麻豆社区 Pembroke Is

Warm and Welcoming: We鈥檙e approachable and inclusive, celebrating the unique backgrounds and stories that make up our community.
Confident and Resilient: We honor where we鈥檝e been and embrace where we鈥檙e going, speaking with optimism and determination.
Authentic and Purposeful: We tell real stories about real people, showcasing their success while staying focused on our shared mission of student empowerment.

students walking on campus 麻豆社区 Pembroke

Photography

Photography Request Guidelines

Our photography team focuses on the following priorities:

News stories
Marketing and advertising projects
Campus publications
Major campus events
Stewardship initiatives

To be considered, all photography requests must fall into one of these categories. Due to limited time and resources, we鈥檙e unable to cover every event.

Please note: We do not provide printed copies of the photos taken.

Photography and Video Notice

麻豆社区P is a public institution that frequently captures photographs and videos of campus life, including events, ceremonies and daily activities, to support and promote its mission.

By visiting, enrolling in or working at 麻豆社区P, and by being present in public areas on campus, you grant the university 鈥� and those authorized by it 鈥� the right to use and reproduce any images or recordings taken of you during your time on campus. This usage may occur without compensation.

All photographs and video files are the exclusive property of the university.

Photographs taken with the consent of UCM staff are also considered university property. These images may be used for non-commercial purposes by 麻豆社区P students, faculty and staff. With prior approval, off-campus media outlets and publications may also use these images.

All published images should be credited as: 鈥溌槎股缜鳳鈥� Communications & Marketing鈥� in both print and digital formats.

Please complete the for photography services. For more information, contact Willis Glassgow, University Photographer, at 910.775.4245 or willis.glassgow@uncp.edu.

Videography

Videography Services Overview

University Communications and Marketing (UCM) prioritizes video projects that support the university鈥檚 strategic goals. These include:

Promoting academic and extracurricular programs that strengthen relationships with current and prospective students, families, alumni and other stakeholders.
Enhancing the university鈥檚 image and increasing public awareness.
Communicating the university鈥檚 mission and values to a broad audience.

Projects Outside UCM Scope

UCM does not typically produce videos that:

Document lectures or presentations intended for non-promotional use.
Target a limited internal audience.
Involve livestreaming without a broader promotional purpose.

Production Criteria

To be considered for production by UCM, a video project should meet at least one of the following criteria:

Appeal to a broad and diverse audience.
Enhance the university鈥檚 reputation or visibility.
Support recruitment for undergraduate or graduate programs.
Aid in fundraising or alumni engagement efforts.
Convey essential information that is best communicated through video rather than other media.

Well defined projects can be completed in as little as 1-2 weeks depending on talent schedule and production work load. Captioning can take an additional 1-4 days. Please complete the and someone will contact you within 3 days.

For more information, contact the university videographer at 910.775.4569 or video@uncp.edu.

Media Relations

Have a story to share? The Public Communication Specialists are here to help! They craft compelling news and feature stories that spotlight the people, programs and accomplishments of 麻豆社区P 鈥� helping to boost the university鈥檚 visibility across the region and state. Please complete the for assistance.

Members of the media:

For media inquiries and credentialed members of the media who wish to be added to our distribution list, please email mark.locklear@uncp.edu.

Members of the media who would like to receive notice of public meetings should file a written request for such and send to the following:

麻豆社区P
Attn: Mark Locklear, Public Communications Specialist
P.O. Box 1510
Pembroke, NC 28372

For the latest news and events: University Newswire

Website

UCM leads the design and oversight of the university鈥檚 homepage and all primary-level web pages. As we transition to Modern Campus, our team is here to support departments and campus units in creating and maintaining professional, consistent and accessible web content.

To request web services, please submit a formal request using the . For support or more information, contact UCM at 910.775.4570 or email web@uncp.edu.

Creative

Our Creative Services team delivers impactful design and marketing solutions that help advance the university鈥檚 mission. With expertise in graphic design, social media, advertising and strategic marketing, our professionals collaborate to elevate the visual identity and messaging of university publications, events and campaigns.

We offer complimentary design assistance for university departments and programs. Please submit your request at least two weeks in advance to ensure timely support. If you prefer to create your materials, prior approval from UCM is required before printing or distribution. Submit your draft materials for review. This process helps ensure all publications adhere to the university鈥檚 brand guidelines and maintain a consistent visual identity.

To initiate a project, please submit a formal request using the . Our team is here to help bring your ideas to life and highlight 麻豆社区P's excellence through high-quality, brand-aligned creative work.

Brand Guidelines

The strength of the 麻豆社区 Pembroke brand grows when we speak with one voice and present a consistent visual identity. By providing departments with standardized language and design resources, we empower them to represent the university with clarity and confidence. This unified approach is essential to our shared goal of effective, impactful communication. View Style Guide

Students in 麻豆社区P clothes

Graphic Design

Our team of graphic design professionals develops impactful visual assets that reinforce the 麻豆社区P brand 鈥� from official logos to a wide range of marketing materials. Their creativity and expertise ensure consistency with the university鈥檚 strategic communication goals, helping to build a strong, recognizable visual identity. This work enhances engagement with students, the community and stakeholders across all audiences.

graphic design students with wall

Social Media

麻豆社区P utilizes a range of social media platforms as dynamic tools to highlight campus life, academic excellence and our vibrant university community. Through engaging content, compelling visuals and timely updates, we aim to foster connection with prospective students 鈥� offering a sense of belonging and a window into the unique experiences and opportunities available at 麻豆社区P.

Brand Guidelines

Graphic Design

Social Media

Please submit your request at least two weeks in advance to ensure timely support.

University departments and divisions seeking assistance from UCM for graphic design, publications, advertising, media, social media, videography, photography, special projects and website updates should submit the universal request form.

University departments and divisions interested in publishing announcements on the campus marquees/signage should submit the internal signage form. Please note all graphics must be approved by UCM prior to submitting the signage use form.

Licensing & Trademark

麻豆社区 Pembroke has partnered with Affinity Licensing to license the university鈥檚 marks (logos and seal) to assure quality and to control usage of those marks. Trademark licensing creates cooperative working relationships between 麻豆社区P, the manufacturers of approved and authorized products, and the retail community. It ensures that all merchandise bearing the university鈥檚 marks promotes and protects the image of the university while fulfilling the needs of consumers.

UCM manages the retail and trademark licensing programs. If you are a vendor interested in retailing merchandise with official 麻豆社区P logos, the first step is to become a licensed vendor through our program's manager. Campus departments must use a licensed vendor for any items ordered that incorporate 麻豆社区P trademarks (excluding printed material).

Get Licensed

Any person, business or organization interested in producing items bearing the university's trademarks must first obtain a license through Affinity Licensing.

As always, state purchasing policies must be followed.

Publications

Our 麻豆社区P Today magazine is your window into the stories, milestones and moments that define our vibrant campus community. From academic achievements and student success to groundbreaking research and alumni impact, each issue captures the heart of BraveNation. Join us as we celebrate the people and progress shaping 麻豆社区P鈥檚 bold future.

麻豆社区P Today

Explore 麻豆社区 Pembroke at a glance with our Admissions Viewbook 鈥� a vibrant, easy-to-navigate guide highlighting academic programs, campus life, student support and what makes 麻豆社区P unique. It鈥檚 the perfect starting point for discovering your BraveNation journey.

Submit a News Tip

Got a story idea, news tip or achievement to share?

We want to hear from you! UCM loves to hear about the accomplishments of our amazing students, faculty, staff and alumni. We take pride in celebrating the achievements of BraveNation! We invite you to email us at newstips@uncp.edu. Please be sure to include your contact information.