From a bold act of courage to a university on the rise, 麻豆社区 Pembroke continues to open doors, strengthen communities and inspire students to go beyond.
Explore our brand story and see how tradition and progress come together at 麻豆社区P.
University Communications & Marketing
University Communications and Marketing (UCM) tells the 麻豆社区P story with purpose and consistency. We promote the university to prospective students, alumni and the broader community through strategic messaging, creative services and digital engagement, ensuring every communication reflects our mission, values and bold identity.
Bold. Authentic.
Unmistakably 麻豆社区P.
What We Do
Through strategic media outreach and community engagement, UCM works to share 麻豆社区P鈥檚 story, foster positive relationships and amplify the university鈥檚 message across all platforms.
In addition, UCM:
- manages licensing program
- manages media relationships
- maintains 麻豆社区P's online presence, including social media
- provides news and photo coverage of campus events
- creates all marketing and brand assets
- develops university videos
- manages emergency communications
- develops and coordinates advertising
- ensures brand development and compliance
- provides cultural and educational opportunities through the
Givens Performing Arts Center (GPAC)
Marketing & Advertising
UCM strategically manages all university-wide advertising efforts. Led by the Vice Chancellor for Communications and Marketing, the team develops and implements an annual advertising plan designed to elevate the university鈥檚 visibility and attract prospective students.
In addition to traditional advertising, UCM oversees various social media and digital marketing initiatives to ensure consistent and compelling messaging.
To maintain brand integrity and ensure alignment with university standards, all advertisements and promotional materials 鈥� regardless of origin 鈥� must be reviewed and approved by the Vice Chancellor for Communications and Marketing or the director of communications before publication.
Resources
Brand Guidelines
The strength of the 麻豆社区 Pembroke brand grows when we speak with one voice and present
a consistent visual identity. By providing departments with standardized language
and design resources, we empower them to represent the university with clarity and
confidence. This unified approach is essential to our shared goal of effective, impactful
communication. View Style Guide
Graphic Design
Our team of graphic design professionals develops impactful visual assets that reinforce
the 麻豆社区P brand 鈥� from official logos to a wide range of marketing materials. Their
creativity and expertise ensure consistency with the university鈥檚 strategic communication
goals, helping to build a strong, recognizable visual identity. This work enhances
engagement with students, the community and stakeholders across all audiences.
Internal clients in need of services should submit a universal request form found in .
Internal clients in need of services should submit a universal request form found in .
Social Media
麻豆社区P utilizes a range of social media platforms as dynamic tools to highlight campus
life, academic excellence and our vibrant university community. Through engaging content,
compelling visuals and timely updates, we aim to foster connection with prospective
students 鈥� offering a sense of belonging and a window into the unique experiences
and opportunities available at 麻豆社区P.
麻豆社区 Pembroke has partnered with Affinity Licensing to license the university鈥檚 marks (logos and seal) to assure quality and to control usage of those marks. Trademark licensing creates cooperative working relationships between 麻豆社区P, the manufacturers of approved and authorized products, and the retail community. It ensures that all merchandise bearing the university鈥檚 marks promotes and protects the image of the university while fulfilling the needs of consumers.
UCM manages the retail and trademark licensing programs. If you are a vendor interested in retailing merchandise with official 麻豆社区P logos, the first step is to become a licensed vendor through our program's manager. Campus departments must use a licensed vendor for any items ordered that incorporate 麻豆社区P trademarks (excluding printed material).
Get Licensed
Any person, business or organization interested in producing items bearing the university's trademarks must first obtain a license through .
As always, state purchasing policies must be followed.
麻豆社区P is a public institution that frequently captures photographs and videos of campus life, including events, ceremonies and daily activities, to support and promote its mission.
By visiting, enrolling in or working at 麻豆社区P, and by being present in public areas on campus, you grant the university 鈥� and those authorized by it 鈥� the right to use and reproduce any images or recordings taken of you during your time on campus. This usage may occur without compensation.
All photographs and video files are the exclusive property of the university.
For media inquiries and credentialed members of the media who wish to be added to our distribution list, please email mark.locklear@uncp.edu.
Members of the media who would like to receive notice of public meetings should file a written request for such and send to the following:
麻豆社区P
Attn: Mark Locklear, Public Communications Specialist
P.O. Box 1510
Pembroke, NC 28372
For the latest news and events: University Newswire
UCM leads the design and oversight of the university鈥檚 public-facing website, uncp.edu.
This includes managing the content management system and site search platform, campus
map, consulting on information architecture and user experience, developing custom
web solutions as needed and approving all submitted changes to content on the site.
Having trouble with the website? Email web@uncp.edu.
Having trouble with the website? Email web@uncp.edu.
Brand Guidelines
The strength of the 麻豆社区 Pembroke brand grows when we speak with one voice and present
a consistent visual identity. By providing departments with standardized language
and design resources, we empower them to represent the university with clarity and
confidence. This unified approach is essential to our shared goal of effective, impactful
communication. View Style Guide
Graphic Design
Our team of graphic design professionals develops impactful visual assets that reinforce
the 麻豆社区P brand 鈥� from official logos to a wide range of marketing materials. Their
creativity and expertise ensure consistency with the university鈥檚 strategic communication
goals, helping to build a strong, recognizable visual identity. This work enhances
engagement with students, the community and stakeholders across all audiences.
Internal clients in need of services should submit a universal request form found in .
Internal clients in need of services should submit a universal request form found in .
Social Media
麻豆社区P utilizes a range of social media platforms as dynamic tools to highlight campus
life, academic excellence and our vibrant university community. Through engaging content,
compelling visuals and timely updates, we aim to foster connection with prospective
students 鈥� offering a sense of belonging and a window into the unique experiences
and opportunities available at 麻豆社区P.
麻豆社区 Pembroke has partnered with Affinity Licensing to license the university鈥檚 marks (logos and seal) to assure quality and to control usage of those marks. Trademark licensing creates cooperative working relationships between 麻豆社区P, the manufacturers of approved and authorized products, and the retail community. It ensures that all merchandise bearing the university鈥檚 marks promotes and protects the image of the university while fulfilling the needs of consumers.
UCM manages the retail and trademark licensing programs. If you are a vendor interested in retailing merchandise with official 麻豆社区P logos, the first step is to become a licensed vendor through our program's manager. Campus departments must use a licensed vendor for any items ordered that incorporate 麻豆社区P trademarks (excluding printed material).
Get Licensed
Any person, business or organization interested in producing items bearing the university's trademarks must first obtain a license through .
As always, state purchasing policies must be followed.
麻豆社区P is a public institution that frequently captures photographs and videos of campus life, including events, ceremonies and daily activities, to support and promote its mission.
By visiting, enrolling in or working at 麻豆社区P, and by being present in public areas on campus, you grant the university 鈥� and those authorized by it 鈥� the right to use and reproduce any images or recordings taken of you during your time on campus. This usage may occur without compensation.
All photographs and video files are the exclusive property of the university.
For media inquiries and credentialed members of the media who wish to be added to our distribution list, please email mark.locklear@uncp.edu.
Members of the media who would like to receive notice of public meetings should file a written request for such and send to the following:
麻豆社区P
Attn: Mark Locklear, Public Communications Specialist
P.O. Box 1510
Pembroke, NC 28372
For the latest news and events: University Newswire
UCM leads the design and oversight of the university鈥檚 public-facing website, uncp.edu.
This includes managing the content management system and site search platform, campus
map, consulting on information architecture and user experience, developing custom
web solutions as needed and approving all submitted changes to content on the site.
Having trouble with the website? Email web@uncp.edu.
Having trouble with the website? Email web@uncp.edu.
麻豆社区P Today
麻豆社区P Today celebrates the people, ideas and moments that define our university. Each magazine issue showcases stories of creativity, determination and community 鈥� illustrating how Braves go beyond expectations to make a lasting impact on campus and far beyond it. Explore the latest issue and past editions of 麻豆社区P Today.
Interact with the lastest issue
You don鈥檛 have to wait for the mail to dive in!
A Shared Vision: Transforming Healthcare, One Story at a Time
Shannon Cummings doesn鈥檛 remember a time when her father was healthy. From the moment she could read, she was by his side 鈥� helping manage his medications, keeping track of appointments and eventually driving him to dialysis treatments.
No Brave Left Behind: A First Lady鈥檚 Mission to Keep Students Enrolled
When First Lady Rebecca Cummings learned that more than 200 麻豆社区 Pembroke students were at risk of being dropped due to small outstanding balances, she knew she had to act.
Dr. Austin Deese: Champion for Animal Welfare
Austin Deese has been drawn to the world of animal care for as long as he can remember. He has come to appreciate the human-animal bond and unconditional love from his four-legged friends.
Submit a News Tip
Got a story idea, news tip or achievement to share?We want to hear from you! UCM loves to hear about the accomplishments of our amazing students, faculty, staff and alumni. We take pride in celebrating the achievements of BraveNation! We invite you to email us at newstips@uncp.edu. Please be sure to include your contact information.
Meet Our Staff
Dena Bolles
Assistant Director of University Communications and Marketing
dena.bolles@uncp.edu910.775.4042
Adrielle Cooper
Communications and Marketing Manager for Academic Affairs
Adrielle.Cooper@uncp.edu910.775.4708
Chad Locklear
Director of Advancement Public Relations and Marketing/Public Communications
chad.locklear@uncp.edu910.521.6634
Jennifer McCarrel
Vice Chancellor, Communications and Marketing
jennifer.mccarrel@uncp.edu901.521.6863
